Rob's the New Face of Dior's Men's Fragrance

According to eOnline, Rob is the new face of Dior's Men's fragance

Smell you, Robert Pattinson!

E! News can exclusively reveal that the Twilight star has signed a mega-deal with Christian Dior.

Pattinson will star in a series of ad campaigns for the French fashion house's line of men's fragrances.

"Rob likes the brand," reports a source, who estimates the deal at being worth close to $12 million for three years.

Other celebs who have endorsed Dior fragrances include Jude Law, Charlize Theron and Natalie Portman, who appeared in a controversial topless ad last year.

R.Pattz is no stranger to Dior. He's hit the red carpet in several different Dior Homme looks, including a tuxedo at this year's Cannes Film Festival and jeans at the Teen Choice Awards. 

ETA: According to The Hollywood Reporter no contract has been signed with Dior yet. (click to read the full article)

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But there is no fragrance contract. Not yet, at least.

The Dior international press office in Paris explained to The Hollywood Reporter Wednesday morning that the so-called "reports" were just rumors and that no contract has been signed. They had no further comments.

Calls to Pattinson's camp went unanswered.

Maybe E! leaked the news too soon and Dior wasn't ready to announce yet? We'll wait and see. 

eOnline | via